WE USE PRIMARY AND SECONDARY RESEARCH TO UNDERSTAND THE CHALLENGE WE FACE
Every time people do not act is because you were just not relevant enough.
For your audience. On that day. On that occasion. Against the competition.
We look at the discrepancy between what people currently experience, and what people would expect to experience.
expect to experience
lack of relevancy
This is the backbone of our strategy.
We use it to understand how to make your brand the most relevant choice for your audience.
purposeful creative ideas
Once the strategy is set, we develop highly creative and relevant ideas that tackle the identified challenge
and pursue you business objectives, whilst building the brand.
The Relevance Unit drive conversions without compromising your brand equity.
ALWAYS RELEVANT ALONG THE SHOPPER JOURNEY
"Matching luggage" is a thing of the past.
We tailor communications to people's motivations, at different points along their shopper journey,
whilst retaining the creative idea throughout.
BESPOKE FOR YOUR PARTNERS
We help our clients sell in their campaigns to their customers via customer sell in stories.
We do this with an understanding of the retailers' positioning and strategic priorities so that messaging and promotions are uniquely relevant to their characteristics.